The three pathways to successfully starting your own business.
more, people are turning their backs on corporate life, on working
in large organizations, and are turning toward working for themselves.
with most significant shifts in one’s life, starting your
own business can be a rewarding, challenging, validating, exhilarating,
esteem building experience. Avoiding the pitfalls of entrepreneurship
A lot of planning and research
* A whole lot of passion, motivation and interest
* And, tenacity
would never jump off of a cliff’s edge, without knowing how
far down the next landing was, now would one? But, every year, people
set out to start their own business by doing exactly that—they
fail to plan, chart their course, and fail to equip themselves with
the critical knowledge to facilitate their success. Blindly, they
go over the edge, believing “If they build [the business]
it, they [the customers] will come.”
it any wonder then that many new businesses end up exactly where
they most feared—unsuccessful.
should you do?
on your skills and strengths—what are you really good at?
Ask yourself, what can I do and where will I need help? Complementing
your strengths with the strengths of others may give you that
extra push to success.
what’s out there. Who’s already doing what you want
to do? What’s their angle? Are they successful? Knowing
ahead of time how you can differentiate yourself/your service
can be all the difference between success and a stalled business
do customers want? Find out what your potential customers would
want? What are some ways to package your services/products to
create a magnetic effect? Always get input and feedback from those
people you intend to serve.
Keep the fires of passion burning
Bill Gates ever have been as successful if he loathed computers?
Would Ben & Jerry have ever built their ice cream empire if
they didn’t enjoy ice cream? Probably not!
your passions and interests. Starting a business is hard work—it’s
going to require lots of attention and energy to get it off the
ground. Ask yourself, am I that interested in the business idea
to keep working at it tirelessly? A true passion will provide
all the energy and fuel you need to be like the Energizer bunny—taking
a licking and keeping on with the ticking.
your vision and mission and continually revisit your purpose.
The goal of “making money” just isn’t enough
for most people to doggedly pursue success. It takes something
extra—a strong belief in what you offer, the desire to make
life easier, simpler, more enjoyable for your customers—to
keep the fires of passion burning. Create your vision/mission
statement and refer to it frequently so that you don’t lose
any book about the road often-traveled by every successful entrepreneur
and you’ll find one very consistent theme. Success didn’t
come overnight. It usually didn’t come on the first try, or
the second, or even the third. Success is born out of a willingness
to try, adjust, and try again until you get it right—that’s
out your strategy. Find out what others have done, and how. What
worked for them—will it work for you? Give it a try and
something you’re doing isn’t working, CHANGE YOUR
for suggestions and input from others who have been successful.
enough time for the word to get out there about your service/product.
And now a word on business opportunities!
was a time when I was throwing good money after bad into schemes
and opportunities that talked a good game but did not deliver the
many schemes dangle but never deliver unless you actually make up
the scheme yourself or are in it from the outset.
advice about schemes and opportunities?
is seems too good to be true it’s because it is!
decided many moons ago that the only way to true wealth and I’m
not talking thousands here, I’m talking millions is to:
Invent a product or service that people want
Invent a product or service that is innovative and new
The service and product must have up-selling and cross-selling
capability for lifetime customer profitability.
what have I done and what can you do?
have invented board games, useful kitchen appliances, an alternative
security handbrake lock for cars, I also invented a Call Centre
scheduling piece of software that I sold the intellectual property
rights to a firm of Consultants for thousands.
how can you develop something similar to make your multi-million
it is all down to the way that you think and the skills that you
know, you can rack your brain for a money making scheme or venture
when all of the time it is usually right underneath your nose!
that’s why I got you to think about what you are good at,
it will be right underneath your nose believe me.
HOW TO GENERATING IDEAS – GET UNREASONABLE!
first assignment is to go to somewhere quiet and complete the following
down all of the things that really annoy you with regards to people,
things, technology and appliances and what you would ideally like
for this situation.
example, “why do I always have to put a massive wheel lock
on the car, can’ it be smaller or built into the car”
like you to write them out in the following format:
it be/I wish it could be like……….
What you are doing here is generating some thought processes of
possible products and services.
they annoy you, they certainly will annoy others as well.
down as many as you can and then use this list for potential ideas.